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Loyal followers of Taylor Swift are sparking a noticeable rise in attendance at a German art institution that displays a painting of Shakespeare's heroine Ophelia, freshly reimagined in a tune and video clip from Swift's new release "The recent musical project".

The Hessische Landesmuseum in the mid-region Germany's town of Wiesbaden received hundreds extra guests than usual over the past weekend, as fans wished to view the real rendition of the artwork that opens the visual for "Swift's new song".

In the video, which has been viewed exceeding 65 countless occasions on the video platform, the painting transforms, with Taylor Swift at its center.

"We are delighted by this attention - it's a lot of fun," an institution representative stated.

The spokesperson mentioned that one family had come from the northern city of this major city, a extended trip from there, while some of the attendees were international visitors from a adjacent U.S. base.

The official clarified that fans learned the Friedrich Heyser portrait - thought to date to the turn of the century - was on display when the gallery employees, recognizing the resemblance, published an announcement on their website encouraging any Swift fans to attend a unique tour.

The news then went viral on the internet, the gallery reported.

Online posts describing the portrait's location earned many thousands of positive reactions, significantly more than the hundred or so of engagements that many of its posts usually receive.

In Shakespeare's Hamlet, this female figure, his love interest, a adolescent aristocrat from this nation, becomes insane and drowns.

While less well-known than the famous artwork of the same character, the depiction also depicts a lady in a long dress lying floating in water, framed by floral elements.

The visual is echoed on the singer's album cover, which features her incompletely underwater in water.

"We are astonished and delighted that the artist used this artwork from the institution as inspiration for her music video," an institutional leader expressed.

"This is, of course, a excellent opportunity to draw visitors to the museum who are unfamiliar with us previously."

"Swift's new album" secured the UK's greatest first week of this year, after moving 304,000 albums in the initial seven days.

In the America, it earned exceeding 4 thousand comparable music units in the U.S. in its debut week, according to industry reports, beating the record established by this artist with her album "25" in that year.

The album is the artist's another project to top the UK album chart in 2025, subsequent to "an earlier album" in the winter month and "The Tortured Poets Department", when it reappeared to the top spot in the spring month.

It is additionally the debut studio album Taylor Swift has put out since she announced her engagement to football player Travis Kelce in recently and shared in May that she had regained ownership over her earlier recordings.